17 Tools For Content Marketing That are Essential In 2023
Behemoth is the right word for content marketing initiatives if they're not done right. 53% of marketers say blogging is their 1 priority in inbound marketing. But most marketers feel they could do better.
The truth is there are too many content marketing tools on the
market! Which one to choose? From graphic design to analytics there are
just too many things to keep track of! So to help you we've put together
the tools for various areas of marketing with good credibility and
certified customer reviews.
These tools not only delight users every day but are also easy to use and do not cause tantrums while working.
Here is a list of 17 Must-Have Content Marketing Tools that will
Boost your Brand Presence and Strengthen user Engagement. And of Course they
will make you say "WOW"!
Grammarly
This is one of the content marketing tools that has confirmed its
presence in this list by the mere necessity of its services. Can you
imagine how embarrassing after so much effort to find spelling errors in
the draft of your message?
Grammarly offers useful solutions to ensure the grammar tone and
language of your content are accurate.
It detects spelling and punctuation errors by providing a
context-sensitive fix with a reasoned explanation No that's right Ugh!
Just provide it to Grammarly.
Hemingway Editor
Hemingway Editor is another content creation tool on our list.
More precisely, about its accuracy. Readers are looking for information or
entertainment in your posts. Using complex terms or jargon only confuses
them.
Hemingway simplifies your suggestions by providing simpler
alternatives and readability scores as well as showing errors in different
colors based on their severity.
Outgrow
When we talk about the best content marketing tools out there
Outgrow deserves special mention! Because content marketing is most
beneficial when you use interactive marketing.
With Outgrow you can get to the deepest corners of each client's
mind ask questions, gather feedback, and come up with the right solution.
The conversion rate will skyrocket the bounce rate will drop and the
number of views will increase by almost 9 times compared to static
content.
With our interactive offers you will be able to identify the exit points
of customers from the sales funnel and take effective measures. And it's
great when these interactive tools have your branding with logos corporate
colors and fonts! This personalization subtly makes your brand stand
out.
Not only does this pre-made car selection quiz from Outgrow look
attractive but it also has a logo at the top that can be customized just
like the questions.
We also offer a 7-day free trial if you decide to create your quiz.
Embed these tools as a popup, chatbot, or full screen with 1000+
marketing tools and reap the benefits just like VenturePact did.
VenutrePact a marketplace for software developers and designers has
revived its old marketing style with a mobile app calculator.
The tool polled companies about their software offerings and offered the
best prices instantly resulting in 66% click-throughs. A clear estimated
time of arrival invited 49% of traffic to the site.
Uberflip
The Uberflip motto for content marketing speaks for itself: “Own
your content marketing journey.” And that's exactly what they intend to
help business owners.
The Uberflip software centralizes content from all social networks
& blogs & webinars & E-books and more to provide you with a
shared content experience. All content ends up in your "hub", which is
subsequently distributed to various categories of videos blogs and social
networks.
Users can also create their categories. Let's just say that after using
Uberflip content management became a breeze.
HubSpot MarketingHub
We've all been through this - using many separate tools to get things
done. It gets messy and more difficult to coordinate. But what if you
could do and track everything in one place?
This is where HubSpot Marketing Hub comes in. It's a complete
solution for your marketing needs that doesn't compromise on doing more
things at once.
HubSpot Marketing Hub is a well-known content marketing tool with
an extensive list of features that will appeal to both beginners and
professionals.
The platform is designed as a powerful all-in-one solution that provides
functionality and customer insight without the hassle.
Engage customers with blogs and social tools convert leads with a landing
page builder or email and collect insights with analytics tools.
Marketing Hub by HubSpot is a great solution for marketers who
want to transition to a streamlined inbound marketing process without losing
functions and understanding of customers.
What's more, you can start automating and improving your processes with
HubSpot tools for free. After that plan renewals start at
$45/month. Enjoy all the benefits and functionality of various
marketing platforms with HubSpot Marketing Hub.
Portent Tone of Voice Generator
Jennifer Blanchard once said "You don't have to do it right, you have to
do it the way it's written." Every marketer on the contrary believes that
everything should be written correctly.
The content your company produces creates the image of its brand in the
marketplace. It affects how consumers perceive you.
Portent Tone of Voice Generator asks you questions about your
content suggesting appropriate tone of voice, writing style, use of humor
and more.
Kapost
Kapost is content exploitation by providing strategy solutions
before and after your content is published. It gives you insight into
consumers and a platform for mapping surveying and content
optimization.
In addition it helps you find and share content easily and allows teams
to work together on the content creation cycle. The most interesting
aspect of this tool is content analytics which helps the marketer deliver
“the right content to the right customer at the right time.”
Buffer
With so much focus on content marketing it's only fair that we've
included a tool dedicated exclusively to social media marketing. They help
you manage all your social media accounts ( Facebook & Twitter &
LinkedIn & etc.) in one place.
The best part: they schedule the content you see online to be published
directly from your accounts using browser extensions. They provide
analytics to give you an overview of how your posts are published on your
accounts. In addition, Buffer also provides options for downloading
videos and GIFs that work seamlessly.
BuzzSumo
Is anyone surprised that BuzzSumo is on this list? It provides
intelligent information about what content works best in your industry top
influencers on the topic and a platform to view their content.
It also provides competitor analysis and updates on new posts on the
topic.
SEMrush
While we're on the subject of competitor analysis anyway would you like
to take a deeper dive? SEMrush provides information about your
competitors' strategies in display advertising, organic and paid search
and link building.
SEMrush provides one of the best services in a tool that is
unparalleled in the field of content marketing: Search Engine Optimization
( SEO ) What good is an awesome post if no one reads
it?
SEMrush will help you with a technical SEO audit, semantic
core collection and position tracking of your company. And of course your
competitors.
Pingdom
If we could get everyone in this world to agree on one thing, it would be
this: no one and we mean no one likes buffering. People lose interest and
content loses views.
Pingdom will help you evaluate the speed of your website. All it
requires is your website and a specific location where you want to test
its speed.
Canva
There is no denying the appeal of beautifully designed content. But not
every marketer can afford a dedicated team for this.
Canva comes to the rescue. It is a graphic design tool that uses a
convenient drag-and-drop format and provides access to various designs,
fonts and patterns. Users can choose from a variety of formats, photo
editing options and graphics.
Their click-to-open homepage is proof enough that it was created by
insanely talented graphic designers.
Snappa
Not having a graphic designer shouldn't stop you from creating amazing
images for your social media channels. Because we have
Snappa.
Now you can create graphics for any social network in the blink of an
eye. Customize them with your fonts and images. Don't have a professional
image? Do not worry.
Snappa offers over a million high-resolution CC0 images and 200+
fonts. Resize graphics to fit any social channel and show off your
creativity to your team by collaborating with them. What else? The price
of $10 per month per user is attractive if you want a little more than a
free starter package. Infographics have become an essential element in
promoting brands and sharing compelling facts for companies.
According to Snappa, it only takes 4 steps and less than 5 minutes
to create this infographic. The host will take care of sizing and resizing
the result. Use this tool
Crowdfire
A platform like Crowdfire is indispensable for content marketing.
Keep your content pipeline plump and automated with this amazing tool. It
received a 4-star rating from Capterra mainly due to its ease of use and
freemium version.
Queuing and scheduling posts has never been easier for major social media
channels. They also offer powerful social analytics and listening feature.
Marketers can create customized social media analytics reports that can be
downloaded in PDF and PPT formats. This advisor will help you discover
images and content that your audience wants to consume and stop at.
Launch your content marketing using crowd fire. Kyle Zuvella a founder of
The Faraway Guide, put his trust in Crowdfire when the company saw
a 300% increase in website traffic and a 200% increase in ad
revenue.
At the same time the period for achieving success was not a year but only
a few months. He also notes the platform's fast functionality and the
intuitive dashboard it offers.
Spyfu
Are you green-eyed today after seeing your competitor's paid ads rank 1
in the SERP? Come on brush it off and grab Spyfu to dig into
their secret sauce.
With this research and spying tool you can carefully examine the keywords
your competitors have bought their presence on various channels and their
PPC and SEO research.
In return, you will get website traffic and be able to quickly manage
your SEO rankings. Spying is already fun and Spyfu makes it
simple and easy.
As a marketer or business owner estimate an affordable price of $33 per
month (billed annually). Find out which competitors are ahead of you as
well as their insider information about blogs, leads, ads, and
more.
A holistic anatomy of keyword opportunities and SEO will
help you plan your game way ahead of them. Wait there is another plus just
next to the FREE passes. Members can get many offers from industry giants
such as '99 Designs'&'DigitalMarketer Lab'& 'analysis' and
more.
Hooray! Eric Stagno founder of We Buy NKY House, calls it an intuitive
tool and happily beats peers in the industry by understanding their
SEO and AdWords. How contemporaries use advertising is a
special factor of this tool and enhances its research.
Keyword Tool
When it comes to SEO keyword research cannot be ignored.
Keyword Tool is one of the keyword research tools available in the
market. But what makes it different from others?
For starters it's free and you don't even need an account. No login means
no collection of personal information.
Great isn't it? And what's even nicer is that it's 99.99% reliable when
working with long-tail keywords.
The tool instantly generates over 750 keywords from Google autocomplete.
It also offers keyword suggestions for other search engines like Bing,
YouTube, Amazon, and app stores through the same interface.
Keyword Tool is the best replacement for Google Keyword Planner
which requires an AdWords account. CoinGecko, one of its satisfied
customers, says that this tool is great at showing keywords by
country.
It also shows how many search results they get compared to market players
in a similar niche. This tool helped them rank based on long
keywords.
Sharethrough
If the title of the book was repulsive, would you bother to read the
synopsis? Why did "one who should not be named" get the attention of the
Potter fans and not the real name? Well, it's not a headline.
But have you noticed how curious he is? The same thing happens with the
content title. The first thing your readers see in a post, ebook, email,
or social media campaign is the headline. Therefore, you should use an
analyzer like Sharethrough to arouse curiosity or anxiety in
readers.
This analyzer learns headlines based on behavioral theory and
neuroscience. It easily skips over longer titles as they have storytelling
potential.
Thus inviting higher engagement. It examines the headline with numerous
variables that measure engagement and impression score. A headline that
scores 70 points is considered usable.
NetBase
What good is content marketing without measurable results? Every goal, as
is commonly said must be measured to be successful. Hence quantify success
(or lack thereof) with social media analytics tools.
One such tool is NetBase, ranking high on our recommendation list
with 94% user satisfaction. NLP-based analytics with an understanding of
slang and jargon allows you to take complex consumer emotions into account
in messages and comments.
Regular analysis of hashtags consumer behavior with demographics and
content success is part of regular KPIs. The analytics software looks at
millions of social media posts, comments, shares, and emotions every day
and generates reports.
NetBase, whose clients include the likes of Yum, Coca-Cola,
Target, Credit Suisse, and more is Forrester's favorite content marketing
analytics tool.
Using NetBase analytics and KPI measurement Burrell Communications
selected comedian Keegan-Michael Key as their influencer.
Burrell wanted to raise public awareness of hybrid technology for its
customer Toyota. Brand engagement increased by 1000% and cost per
engagement decreased by 96%.
ProofHub
ProofHub is a powerful all-in-one project management tool that
lets you manage content marketing tasks, files, communications, time
tracking, and more with a wide range of features.
Great kanban boards and custom workflows allow you to divide content
marketing tasks into different stages.
Robust ProofHub Gantt charts let you track dependencies between
tasks. The project calendar lets you track social media campaigns,
content, editorials, and events.
It provides you with powerful team collaboration features such as chat,
discussion section, @mention, and more.
Shutdown
The last and most important tool you need to create the best content
marketing strategy is a strong belief in your product.
No amount of content marketing tools or resources compares to a
product promoted by dedicated marketers. Ideas flow effortlessly when
creators and marketers promote a product they truly believe
in.
So, here is tea for you on the best content marketing tools you
should be using in 2023. These tools should prepare you for the best
content marketing game in the business.
