The Top 11 Performance Marketing Tools for 2023
What is performance marketing?
Performance marketing refers to paying only for results, whatever they may be. This means that if the goal of your campaign is to get more leads, then you only pay for the number of leads you get.
And if the destination of your digital marketing campaign is to increase sales through affiliates, then you only pay for the increase in sales.
Brilliant, isn't it? After all, we all hate paying for marketing campaigns that drain our budget and do not bring results. Performance marketing has, in a sense, put the power back in the hands of digital marketers and advertisers.
But does it only apply to advertising? No. It can be applied to any form of paid marketing such as affiliate marketing, search engine marketing, and email marketing.
If you're wondering how it works and what performance marketing is all about, then keep reading.
How does effective marketing work?
Performance marketing campaigns require two leading players - advertisers/marketers and partners/publishers. Advertisers are companies that want to promote their products or services.
They do this through partners or publishers who promote those products or services on their websites, blogs, and other channels. Affiliates or publishers get paid based on the number of clicks, links or sales they generate.
Performance marketing can help make this whole process smoother and more organized. They have built-in analytics and tracking tools that allow you to track revenues,clicks, conversions...
Performance marketing can also help you better manage your social media marketing campaigns. You can see in real-time the results that each partner has provided and the payouts you need to make to each of them.
Not sure which performance marketing platform to use? Don't worry! There are many options out there and I've reviewed the best platforms to help you make an informed decision about which one to add to your marketing strategies.
Best Performance Marketing Platforms for 2022
Before we get into the list of performance marketing platforms, it's important to note that not all of them provide a complete solution.
This list also includes software that only deals with one aspect of performance marketing, such as affiliate marketing. Thus, this list can be useful to you regardless of the level of service you want to receive and the type of business you have.
There is something here for everyone. Ready to discover the best performance marketing platforms? Continue reading.
1. Performance Marketing Platform: Affise
Affise is a one-stop performance marketing platform that helps you manage and track your advertising campaigns.
It has customizable dashboards and over 50 types of data visualizations to analyze the effectiveness of your advertising program. Here are some of its key features, pros, cons, and pricing:
Key features
- Individual and simple user interface design
- Custom Panels
- Multicurrency payouts
- Feature-rich API
- Numerous third-party integrations
- Works for various industries
- AI Smartlinks
- Fraud detection
pros
- Suitable for all businesses
- Smooth implementation process
- Customer support 24*7
- 30-day free trial
Cons: Encounters some bugs from time to time, but these are fixed regularly
Price: Affise offers a 30-day free trial and three paid plans:
- Pro - $299 per month
- Ent - $499 per month
- VIP - individual plan
Pro Tip: Familiarize yourself with the platform first, then try out the advanced APIs to get more out of the platform.
2. Performance Marketing Platform :AnyTrack
any track is a performance marketing platform that allows marketers to scale and grow their business by organizing conversion data into analytics, pixels and marketing tools.
This platform is truly a game changer as it seamlessly integrates with any website, E-commerce platform or affiliate network to collect and sync conversion data across pixels and ad networks.
Whether you have an agency or are an affiliate marketer or product owner there is no limit to what you can achieve with complete control over how and where your conversion data is sent.
Key features
- Connect all your analytical systems with one line of code.
- Track all affiliate links and form submissions automatically without coding.
- Easy integration with Google Ads, Facebook Ads, and 50+ popular affiliate networks.
Pricing
- Free plan: up to 5,000 sessions/month
- Basic plan: from $50/month
- Personal plan: from $150/month
- Advanced plan: from $300/month
AnyTrack offers a 14-day free trial for all paid plans.
pros
- Copy and paste the AnyTrack TAG into your website to start tracking data.
- You can start tracking data without changing your links or your site.
- It is easy to integrate with any website and funnel builders like WordPress and Click Funnels.
- Prevent ad account bans as AnyTrack complies with Google and Facebook tracking policies.
Minuses
- You only access third-party reports through Google Data Studio.
- Does not allow integration with Amazon Associates.
Pro Tip: Use AnyTrack conversion data to create Lookalike Audiences for your campaigns.
3. Performance Marketing Platform: Click Meter
This is a specialized link-tracking tool that will help you analyze and optimize all of your marketing links to get more conversions.
It can be used for both advertising and affiliate marketing programs. It provides many useful features for link tracking.
Main functions
- Branded Tracking Links
- Lots of tracking options
- A/B testing
- Multiple traffic redirection options
- Email Notifications
- Numerous integrations
- Advanced reporting options
- Fraud detection
- Lots of API Keys
pros
- 30-Day Money Back Guarantee
- Flexible and customizable pricing plans
- Suitable for everyone
Minuses
No free trial
The initial setup may take a while, but everything runs smoothly after that.
Price: The plans are not fixed and you can increase the number of events (clicks and views) and the price will change accordingly.
- Medium - $29 per month
- Large - $99 per month
- X-Large - $349 per month
Pro Tip: Choose a basic plan and use + to increase plan limits to suit your perceived needs.
4. Performance Marketing Platform: LeadDyno
This is a software solution for affiliate marketing and only covers this aspect of performance marketing.
In this sense it can be called a specialized platform for performance marketing.
Key features
- Performance tracking and measurement
- Tools for attracting partners
- Email Automation
- Management of rewards and payments
- Integration with more than 25 programs, applications, and platforms
- Lots of tracking options
- Bulk payment with PayPal
pros
- Convenient interface
- Open API
- Free 30-day trial
Minuses
Integration with other platforms does not always go smoothly
Customer service could be faster
Price
Starter - $49 per month
Biz Builder - $59 per month
Premium - $79 per month
Pro Tip: Get help from their team to set up the platform to suit your needs right from the start to avoid problems in the future.
5. Performance Marketing Platform: PartnerStack
Partner Stack is a complete solution for all your partner management needs. You can use it to manage all your affiliate programs from a single interface.
Key features
- Automated partner registration, attribution, and payouts
- Real-time performance reporting
- A scalable platform that grows with your needs
- Numerous integrations
- Partner Compliance Management
- Best for B2B companies
pros
- One of the largest B2B affiliate and affiliate networks in the world
- Convenient interface
- Much more features than most other platforms
Minuses
- No free trial
- Expensive option for small businesses
Price: Price available on request.
Pro Tip: If you are a SaaS company, then this is one of the best options for you.
6. Performance Marketing Platform: Tapfiliate
This performance marketing platform only focuses on the affiliate marketing aspect. It is a complete solution for creating and running successful affiliate marketing programs. It is especially good for E-commerce and SaaS companies.
Key features
- Easy to create and share tracking links
- Provides personalized referral links and coupons
- Branded and customizable dashboard
- Over 30 plug-and-play integrations
- Supports six partner languages
- Automated, custom payouts
- Provides the opportunity to accrue bonuses based on performance
- Automated Enrollment and Workflows
- Open API
pros
- Easy to set up
- The 14-day free trial provided
- Smooth integration
- Good customer support
Minuses
- It is not possible to add automatic mailing /newsletter functionality like some other platforms.
- A little more expensive than some of the other platforms listed here, but well worth it.
Price: A 14-day free trial is also available.
- Essential - $69 per month
- Pro - $149 per month
- Enterprise - on request
Pro Tip: If you have an e-commerce company, then this is a good option for you as it integrates seamlessly with multiple e-commerce platforms.
7. Performance Marketing Platform: Impact
It is a performance marketing platform that allows you to manage, automate and scale all your partnerships.
The Impact Partnership Cloud allows you to manage influencers, affiliates and other partners from one place. The platform itself is highly scalable and grows with your business.
Key features
- Finding and attracting partners
- Assistance in negotiations and signing contracts
- All-in-one partner tracking and management
- Affiliate marketing to attract and educate partners
- Fraud detection and other security measures
- Performance Data and Understanding
pros
- Complete partner management solution for enterprises
- Large database for partner search
- Convenient interface
- Good customer support
Minuses
- Not the best option for small businesses
- Does not provide a free trial
- The price is available on request.
Pro Tip: Since they don't provide a free trial, it's best to request a demo before purchasing.
8. Performance Marketing Platform: Refersion
This is another performance marketing platform that specializes in affiliate marketing. From tracking partner performance to managing partnerships, she does it all.
Let's take a closer look at some of its key features, pros, and cons.
Key features
- Real-time performance analysis
- Integration with e-commerce platforms
- Flexible commissions and payouts
- Personalized Partner Portal
- Easily analyzed performance reports
- Customizable dashboard
- Turns clients into partners
pros
- Easy to set up
- Free Trial
Minuses
- Only one fixed-price plan
- Not the best option for small businesses
Price: 14-day free trial available.
- Professional - $89 per month
- Corporate - individual pricing
Pro Tip: Use this platform to provide referral links to your clients and turn them into partners.
9. Performance Marketing Platform: Affiliate WP
This is an affiliate tracking and management plugin for WordPress. You can use it to track and measure the performance of your affiliates just like any other affiliate program.
The only difference is that it is designed specifically for WordPress sites.
Key features
- Quick and easy setup
- Real-time partner tracking and reporting
- Integrated payout service
- Partner dashboard with performance data and more
- Integrates with 25+ WordPress plugins
- Supports unlimited partners
- Email Notifications
- Includes basic and advanced API
pros
- 30-Day Money Back Guarantee
- Opportunity to purchase a lifetime license with a one-time payment
- Easy to use and cheaper than most other affiliate tools
Minuses
- The payout service charges an additional fee for each transaction
- No free trial
Price
- Personal - $99 per year
- Plus - $149 per year
- Professional - $249 per year
- Ultimate - $499 one-time payment
Pro Tip: Try any of the plans for the first year and if you like it, purchase the Ultimate plan (a lifetime license) to save on the cost of a recurring subscription.
10. Performance Marketing Platform: iDevAffiliate
This is probably one of the most affordable performance marketing platforms on this list. It focuses on affiliate marketing and can help you build a profitable affiliate network.
One of the most useful and unique features of this tool is that you can buy a license and not pay any monthly fees. This means that you can become its owner by paying a one-time fee.
Now that we know it's cheap, let's see if it provides enough features to invest in.
Main functions
- Partner management and tracking
- Customizable payment options
- Fully customizable platform with HTML /CSS templates, language packs, and more.
- Lots of reporting options
- Fraud detection and other security features
- Marketing tools to empower partners
- 150+ integrations with software, applications, and platforms
- Built-in shopping cart integration
- Self-hosting option
- Educational videos for partners
pros
- Provides all essential features at a competitive price
- A great option for small business
- 30-Day Money Back Guarantee
- Ability to connect multiple websites with one license
- Free updates
Cons: The initial setup is a little tricky, but everything works well after that.
Price
- Cloud - $39 per month
- Cloud Social - $49 per month
- Cloud Premium - $59 per month
- Self Hosting - One-time fee of $249
Pro Tip: Try the cloud hosting option first and if you like the platform, buy a self-hosting license and integrate it into your site.
11. Performance Marketing Platform: Voluum
It is one of the most effective affiliate marketing tools that deserve a mention on this list. It can help you create, track, optimize, and run successful end-to-end affiliate programs.
However, it does not cover other aspects of performance marketing, only affiliates. Let's start with a list of its features and other details.
Key features
- Cloud advertising tracker
- Track all affiliate campaigns from one place
- Built-in anti-fraud kit
- Automatic traffic distribution based on artificial intelligence
- List Tracking
- Mobile app for iOS and Android devices
- Lots of tracking options
- Multiple cost models
- Extensive reporting with the ability to group and drill down data
- REST API with JSON
- Support for multiple currencies
- A/B testing
- Built-in anti-fraud kit
pros
- Advanced analytics, tracking and reporting
- Real-time data processing
- Suitable for all types of business
Minuses
- Lack of payment and commission management functions
- No free trial
- Premium Pricing
Price
- Discover - $69 per month
- Profit - $149 per month
- Growth - $449 per month
- Agency - from $999 per month (custom plan)
Pro Tip: If you want to use the open API, get the Profit or Grow plan.
Bonus Platform 1: OSI Affiliate
It is a performance marketing software solution that you can use to manage your affiliates and social media influencers.
It has tools and features that allow influencers to promote your business on social media. It is a mixture of affiliate marketing and referral marketing software combined into one useful software solution.
Key features
- Influencers directory to find influencers for your brand
- Pre-written posts for clients to share on social media
- Integration with multiple social media platforms
- Unique promo codes for clients and influencers
- Ability to use your domain
- Built-in promotion tools
- Multi-level affiliate rewards
pros
- Convenient setup wizard
- One-on-one customer support
- Suitable for all types of business
Cons: It takes some time to understand and use all the features.
Price
- Basic - $47 per month
- Professional - $97 per month
- Premium - $247 per month
Pro Tip: Check out their learning resources as the interface can be a bit difficult to understand at first.
Which performance marketing platform will you choose?
Here are some of the best performance marketing platforms you can use to manage your affiliates, influencers and other partners.
Some of them are specialized affiliate marketing tools while others are complete affiliate management solutions.
