The Top Email Marketing Services and Applications For 2023

Email plan pricing depends on the number of contacts. You can send unlimited emails and get more file storage. Features such as email marketing, customizable templates, brand and industry templates and automatic resending of emails to those who haven't opened them are available to you.
2. Email Plus. $45 per month. 500 Subscribers Save 20% when you pay 6 months in advance or pay 12 months in advance and get 30% off. Plus, when you buy Email Plus you get the first month for free.

The Email Plus plan provides all the features of the Email plan plus additional features such as advanced e-commerce marketing, custom popup forms, polls, polls, coupons and more.

Send In Blue

SendInBlue is a powerful email marketing platform that you can use to send bulk emails and text messages whenever you want. The developers have achieved a great balance between advanced settings and features while maintaining the ease of use of the tool. At the moment you can send about 30 million messages per day with SendInBlue. 

This is a bulk email program with great scalability potential. Beyond the standard email marketing services SendInBlue goes one step further by offering its users access to a form tool so you can collect new leads, segment them, and automatically import them into your email list.

Key Features

E-mail and SMS support - Take advantage of the many opportunities to reach out to your customers with time-sensitive offers:

• Live chat for your website: attract customers and grow your subscriber list.

• Marketing Automation: Automate email segmentation and distribution.

• Lead segmentation: audience segmentation based on data.

• Personalization of emails: personalization of emails for each segment for greater impact.

• Conversion Tools: Create landing pages and opt-in forms to increase your conversion rate.

Plans and pricing 

SendInBlue is available in 5 packages - Free, Lite, Essential, Premium and Enterprise:

• Lite. $25 per month, unlimited contacts + 40,000 emails per month. $22.50 per month if you choose annual payment The Lite package includes all the features of the Free plan but does not include the daily email limit.

• essential. $39 per month, unlimited contacts + 60,000 emails per month. $35.10 per month if you choose annual payment. The Essential package will give you access to additional features such as A/B testing and advanced statistics and will also allow you to remove the company logo from emails.

• premium. $66 per month, unlimited contacts + 120,000 emails per month. $59.40 per month if you choose annual payment. $173 per month unlimited contacts + 350,000 emails per month. $155.70 per month when you choose the annual payment

• The Premium plan has two packages based on the number of emails you send per month. The plan opens up additional options for marketers, including landing pages, marketing automation and Facebook access.

• Enterprise. Individual price. An Enterprise package is available for marketers who need more. The price is selected individually for your specific needs. With the Enterprise package, you get managed setup and priority support a dedicated account manager and dedicated infrastructure.

GetResponse

GetResponse goes beyond email marketing. The platform is packed with easy-to-use features to help you optimize your marketing activities. 

She looks new and fresh. Commissioning should be easy given that the dashboard is quite simple. The platform is currently available in over 20 languages. GetResponse is also handy for those who don't have much free time. 

There are over 500 email templates that users can use right out of the box. The platform also offers access to various tools to improve the effectiveness of your marketing efforts, including CRM and landing pages.

Key Features

• Easy Email Design Editor: Design beautiful emails with an easy email editor:
• Professional Email Templates: Use professionally designed email templates out of the box.
• Auto-responders: Automate follow-up emails to keep customers up to date.
• Automated Emails: Use triggers to automate emails across the board.
• Segmented Emails: Drive engagement with customized emails for each segment of your customer base.

Plans and pricing.

GetResponse is available in four packages - Basic, Plus, Professional and Max. On all plans, you can save 18% if you pay 12 months in advance or pay 24 months in advance and get a 30% discount.

• basic. $15 per month. 1,000 subscribers. In the basic plan, prices depend on the number of contacts. It includes autoresponders, unlimited landing pages and email marketing features.

• Plus. $49 per month. 1,000 subscribers. The prices for the Plus plan depend on the size of your list. It includes everything in the Basic plan, plus an automation builder, webinars, contact counting and tagging.

• professional. $99 per month. 1,000 subscribers. The prices for the Professional plan depend on the size of your list. It unlocks additional features such as unlimited automation builder and paid webinars.

     Max. Individual pricing - find out the price.

AWeber

AWeber offers a complete set of email marketing tools at a low cost of ownership. Due to its simplicity and ease of use, it is ideal for small companies or even one-man teams.

It is quite popular in the small business niche and among solo entrepreneurs. The user interface of AWeber is designed to make every feature easily accessible. 

The settings are not too advanced, making the platform perfect for those who are just getting started with email marketing. Along with the standard services, you will also get access to landing pages, opt-in forms and integrations.

Key Features

• AI-powered email template builder:  Automatically create amazing emails.
• Drag and drop email editor: easily create beautiful emails from scratch.
• Landing pages: create landing pages and deploy them to attract new subscribers.
• Auto-broadcasts: automatically inform subscribers about the latest content.
• Email Automation: Create triggers and flows to automate your email marketing strategy.

Plans and pricing. 

AWeber is available in two plans - Fee and Pro:

• Free. 500 subscribers. The free plan comes with basic email marketing features like creating and sending newsletters, email automatioMonitoring competitors is essential to understand their behavior and actions, which will help you quickly adapt to market changes, understand customer needs, solve industry problems and make better business decisions and an email template library.

• Pro. $19 per month. 500 subscribers. Prices for the Pro tariff plan depend on the size of the list of subscribers. It includes all the features of the free plan plus email split testing, behavior automation, saving, and sending to custom segments.

Drip

Drip is a comprehensive email marketing software designed to meet the needs of experienced marketers.

It comes with a wide range of tools to help marketers design, launch, manage and optimize email marketing campaigns on the go. 

There is an additional set of features to enable marketers to reach targeted customers and deliver highly personalized messages.

Due to its complexity and number of features, a Drip is an ideal option for mid-sized e-commerce businesses and businesses in the e-commerce vertical. 

It comes with benefits to enable marketers to increase sales and can be integrated with all popular E-commerce platforms.

Key Features

• Visual Email Builder: Create stunning emails with minimal technical knowledge.
• Track and leverage customer data across channels: Use your customer data to drive data-driven marketing decisions.
• Email Segmentation: Divide your customers into small clusters based on their preferences and needs.
• Personalization:  Send unique email messages to each customer segment.
• Behavioral Automation: Using triggers to send the right message at the right time.

Plans and pricing. 

Drip offers two packages - a free trial and a paid one:

• free trial $0 per month: test all features 14 days free, no credit card required

• Paid $19 per month: 500 subscribers. The price of the paid Drip plan depends on the number of people in your account. The paid plan gives you access to all Drip features. Notable among these are email marketing automation, detailed email analytics, and powerful segmentation.

ConvertKit

ConvertKit is a powerful email marketing software with tons of features, settings, and added benefits. 

It is quite popular among content creators including bloggers, YouTubers and Instagram. All functions are accessible through a beautiful and compact dashboard. 

Even though ConvertKit is a powerful tool, it is quite easy to use. With built-in landing page support, content creators can launch their email marketing campaigns even without a live website. 

It is equipped with automation features to allow users to enjoy the benefits of email marketing effortlessly.

Key Features

• Subscription Forms: Grow your audience with ready-made subscription forms.
• Landing Pages: Use landing page templates to support your audience growth efforts.
• Visual Email Editor: Create perfect emails without writing a single line of code.
• Email Automation: Create custom automation paths with ease.
• Analytics and Reports: Evaluate the effectiveness of your campaign at a glance.

Plans and pricing. 

ConvertKit offers potential users two packages: Free and Full.

• Free $0 per month: 1,000 subscribers. The free ConvertKit plan comes with an impressive list of features, including unlimited landing pages and forms, subscriber tagging, and mailing lists.

• complete $29 per month: *Get two months free when billed annually and save 13.80%. The prices for Complete depend on the size of your contact list. It unlocks automated funnels and email funnels, premium support, and integrations.

• complete. $29 per month. 1000 subscribers. $290 per 1,000 subscribers annually. *Get two months free when billed annually.

Mailchimp

MailChimp is an easy-to-use email marketing tool. You don't need to be technical to create an email marketing campaign with it. MailChimp strongest advantage is the data it offers to its users. 

It is one of the most popular platforms on the internet with nearly 200 million users. Over the past decade, MailChimp has collected data on the use of its platform and offers access to it so that you can develop and run a data-driven email marketing strategy. 

MailChimp is designed to meet the needs of businesses of all sizes. It also comes with support for over 300 integrations.

Key Features

• Registration Forms and Landing Pages: Attract new customers and grow your mailing list.
• Visual Mail Builder: Take advantage of the "what you see is what you get" email editor.
• Segmentation: Segment your subscribers and send them personalized messages.
• Email Automation: Fully automate your email marketing campaign.
• Analytics and reports: stay alert and evaluate the effectiveness of your campaign.

Plans and pricing. 

MailChimp offers five packages - Free, Essentials, Standard, Premium, Pay as you Go:

• free plan $0 per month: 2,000 contacts. The free plan includes all features for businesses just getting started, such as 1- click automation, basic templates and custom domains.

• Essentials $9.99 per month: 50,000 contacts. Essentials pricing depends on your contact list. It includes everything in the free plan plus full access to email templates, A/B testing and custom branding.

• standard $14.99 per month: 100,000 contacts. Standard prices depend on the size of the list of subscribers. It offers all the features of the Essential plan, plus advanced audience analytics, custom templates and behavioral targeting automation.

• premium $299 per month: 100,000+ contacts. The price of the Premium package depends on the size of your contact list. In addition to all the features available on the Standard plan you'll get access to advanced segmentation, multivariate testing and phone support.

• Pay As You Go. Prepaid service. No monthly obligations. Purchase email credits and spend them on your marketing campaigns when and how you want. Each email you send to a contact costs one credit. For example, one email sent to 100 contacts equals 100 emails, so you need 100 credits. Keep in mind that credits expire after 12 months.

Campaign Monitor

The range of customization options and ease of use is Campaign Monitor strong points. This email marketing software comes with a visual email builder and drag-and-drop support. With this tool in your hands, you will be able to create emails the way you imagine them to be. 

The dashboard is minimalist and has intuitive menus and settings. Campaign Monitor uses data to help you deliver highly personalized emails at the right time.

This is the perfect tool for increasing engagement and conversions. Analytics and reporting features help you improve the performance of every email marketing campaign, no matter how big or small.

Key Features

• Drag and Drop Email Editor: Create attractive email layouts by simply adding new building blocks.
• Professionally Designed Templates: Use one of the attractive templates to start your email marketing campaign.
• Visual Journey Builder: Create customer journeys and automate emails for each one.
• Detailed lists and intelligent segments: group your subscribers according to their needs and expectations.
• Subscription forms: use ready-made subscription forms to increase the list of subscribers.

Plans and pricing. 

Campaign Monitor offers three subscription plans - Basic, Unlimited and Premier:

• basic $9 per month: 500 subscribers. The cost of Basic increases depending on the size of the contact list. The package includes an email builder template library, and marketing automation.

• Unlimited $29 per month: 500 subscribers. The price of the Unlimited package depends on the size of your contact list. In addition to removing the limit on the number of emails sent it opens up access to time zone mailing, spam testing, and the Insights analytics suite.

• Premier $149 per month:  500 subscribers. The cost of the Premier package is tied to the size of the subscription base. It includes all the features of the Unlimited package, plus pre-built engagement segments, sends time optimization, and advanced link tracking.

Active Campaign

If you're planning to sell your own branded email marketing services ActiveCampaign can help you do it without the hassle. The platform also provides access to live chat and CRM tools to help you streamline your marketing efforts.

Besides the standard email marketing features, this tool comes with user-friendly email automation based on customer experience. With ActiveCampaign, you can segment your subscribers and send a personalized emails to each segment.

There are also analytics tools to help you evaluate the performance of your email marketing campaign by segment or as a whole.

Key Features

• Email segmentation: send people what they expect to see.
• Subscription Forms: Deploy forms without writing code to attract new customers.
• Dynamic Content: Use tags and conditional content to deliver personalized messages.
• Split testing: check the effectiveness of each email and choose the template that will bring results.
• White-label: add value to your services by creating your own branded campaigns on the ActiveCampaign platform.

Plans and pricing. 

ActiveCampaign has four main packages - Lite, Plus, Professional and Enterprise:

• Lite $15 per month: 500 contacts. The annual plan will cut your costs by 40%. The cost of the Lite plan depends on how many contacts you want to use in the campaign. It comes with all the essential marketing automation features, including newsletters, opt-in forms and unlimited mailing.

• Plus $70 per month: 500 contacts. The annual plan will cut your costs by 30%. The cost of the Plus plan increases based on your contact list. In addition to all the features of the Lite package you will also be able to use Facebook custom audiences, contact counts and dynamic content

• professional $159 per month: 500 contacts. The annual plan will reduce your costs by 18.90%. The cost of the Professional plan increases as your contact list grows. It includes everything the Plus package has to offer, plus predictive email, predictive content, and split automation.

• Enterprise $279 per month: 500 contacts. The annual plan will reduce your costs by 17.92%. The Enterprise price is also tied to the size of your contact list. It allows you to access all the features of the Professional package, as well as custom reporting, custom mail server domain, and white labeling.

MailJet

Mailjet is a simple email marketing tool that allows marketers around the world to run effective campaigns even on a tight budget. It is easy to use and has a very beautiful design. Mailjet provides all the features you need to create and run an effective campaign.

There is one thing that makes Mailjet unique. It offers access to a collaboration feature so that the marketing team can collaborate on an email strategy in real-time.

The software also supports over 80 integrations, which is great news if you already have some software tools in your marketer's arsenal.

Key Features

• Online Email Marketing Builder: Create visually stunning emails through your web browser.
• Personalization: Add a human touch to your emails.
• Contact Management: Use the browser widget to receive emails on the go and update your contact list.
• Role Management in Email Marketing: Enable your team to work and collaborate on a single platform.
• Analytics and Reports: Evaluate the effectiveness of your email marketing campaign.

Plans and pricing. 

Mailjet offers four packages - free, basic, premium and enterprise:

• Free $0 per month: 6,000 emails per month. While this package is completely free, it gives you access to an advanced email editor and email marketing statistics.

• basic $9.65 per month: 30,000 emails per month. *When connected to the annual billing cycle, the cost of the subscription is reduced by 10%. The cost of the Basic plan depends on how many emails you want to send per month. It includes all the features of the Free plan, plus free sub-accounts, no Mailjet logo, and online customer support.

• premium $20.95 per month: 30,000 emails per month. *When connected to the annual billing cycle the cost of the subscription is reduced by 10%. The cost of the Premium plan increases depending on the number of emails sent. It offers all the features of the Basic plan plus A/B testing, marketing automation, and segmentation.

• Enterprise. Individual price. The Enterprise Pack is a custom solution for your unique email marketing needs. To find out the price, you will have to request a quotation. It includes all Premium features plus a dedicated technical manager, customization and migration, and infinite scalability.

How to Choose the Best Email Marketing Software

After carefully reading our list of the best email marketing services for 2022 you probably realized that although all the tools are similar they offer completely different pens at different prices. 

So how do you choose the best email marketing software? To help you, we've put together a quick checklist that you can review before you go shopping.

Analytics and reporting: One of the most important things to look out for in email marketing software is analytics. You can't just launch your campaign and hope for the best. Analytics and reporting features allow you to monitor the performance of your campaign in real-time. 

These features will allow you to track open rates, identify top-performing emails, and provide other useful data. You can use all of these to fine-tune your approach and get better results.

Integration potential: At the heart of email, marketing success is your subscriber database. Most companies build this list with landing pages and contact forms. 

A list of personal data including email addresses, is stored in the CRM solution. Transferring this list to the email marketing platform manually is a difficult task. A tool with great integration potential will allow you to easily import/export and manage your list of subscribers.

mobile-ready: We live in a world where more than half of the population owns smartphones. You should take this fact into account when choosing the right email marketing software.

Chances are high that most of your subscribers will read your emails on a smartphone. Recognize this fact and be guided by it when making purchases.

Look for email marketing solutions with mobile-friendly email templates. You need to make sure that all subscribers get the same experience.

Automation: Mass mailing is not automation. Automation includes various features that allow you to reply to your subscribers and send automated emails to different subscriber segments.

If your subscriber list is small, you can do it manually, but if you're working with a list that has several hundred subscribers, you'll need some automation help.

Scalability: Today's volatile markets require business owners and managers to be responsive. When it comes to email marketing, you need to be able to scale up or downsize. 

Some tools support this type of activity and allow users to use the services that they need at a given time.

While we're talking about the scalability and cost-effectiveness of email marketing efforts you also have the option to pay per campaign - the pricing plan we saw in the Campaign Monitor offers. 

Consider your options, evaluate the possibility of switching to other subscription plans and make a smart decision.

Availability: Scalability and availability go hand in hand. The marketing budget is not infinite. You must find the best service for your money.

When buying pay attention to the number of features and limits on the number of emails sent per month and the number of allowed subscribers. 

If you want to use email marketing software and sell the services as your own you also need to consider the rate of return. The ability to provide reliable services and still earn money is the key to success.

Best Email Marketing Services for Various Purposes

Since the number of options available can be confusing, especially if you're new to the business, we've decided to take it one step further to help you. 

Below you can find the best email marketing services for different use cases. Once you have clearly defined the goals and needs of your business, the following list will help you select the right services.

Best Free Software

If you don't want to invest your hard-earned money before you see results you can create an email marketing campaign for free. 

You may not be able to take advantage of some advanced features, but the free tool will allow you to connect with your customers and potential buyers and keep them up to date with your offer.

Mailchimp is a comprehensive email marketing tool. This is an ideal solution for small and medium-sized companies that do not have access to a large marketing budget. 

As we mentioned, it offers customers access to a huge database, allowing them to make smarter marketing decisions. Surprisingly it comes with a free plan.

Best for newbies and bloggers

If you're just about to take your first steps into the world of email marketing you need a powerful yet easy-to-use tool. 

There is no need to invest in email marketing services that you won't be using. There is a simple yet powerful solution to help you promote your content and reach your audience.

ConvertKit started in 2013 as a marketing platform for content creators. It's a beginner-friendly tool with lots of features and options to expand your email marketing efforts. It's perfect for absolute beginners and content creators who prefer simple email marketing options. 

What makes it beginner-friendly is the visual email editor and email automation workflows. With these two features you can easily create your emails and see how your email marketing strategy works.

The best option for small business

Small businesses usually operate with a small subscriber base. Howeverb they still need access to features to optimize and automate email marketing. 

They need to prepare for the future, grow their email list and be able to scale and capture business growth opportunities. With all this in mind it becomes easy to identify the specific ConstantContact email marketing software.

ConstantContact is one of the fastest-growing platforms on the web. Despite its affordable price, it offers small businesses all the tools to grow and manage their email lists and attract customers with unique and compelling emails.

The starter subscription plan will give you access to an email and contact list manager, email templates and a marketing calendar. 

Small businesses can take advantage of tracking and reporting features, list segmentation, Facebook ads integration and a free image library.

Since small businesses have limited experience in email marketing, ConstantContact can help with that as well. In addition to helpful resources and community support, there are face-to-face workshops and great live chat support.

Best for agencies (white label)

If you run a marketing agency and want to expand your offering with email marketing services you need a platform that offers white-label capability. 

With such a tool in hand you will be able to create your reports and analytics while launching and managing automated email marketing campaigns. White labeling is not that common in the world of email marketing. One of the few platforms that offer this capability is ActiveCampaign.

ActiveCampaign is a complete email marketing suite designed to meet the needs of marketing agencies. It's easy to use and includes all the features you need to run email marketing smoothly. With additional CRM and segmentation capabilities, 

you can personalize emails to delight your customers. When it comes to white labeling, you should know that it is fully available for Enterprise level accounts. Some of the white labeling options are available for small business accounts as well.

Conclusion

Email marketing is a powerful digital marketing strategy that will help you step up your marketing efforts, reach more customers, and start building relationships with them. 

To do this effectively, you need to use email marketing services. As you can see, these ten email marketing software solutions are the most popular. 

Take your time choosing the right email service. Each of these solutions is unique. Each of them offers different features and comes with subscription plans that impose certain restrictions.