12 Programs That Use Heatmaps To Show You Where Visitors Are Clicking In 2023

Laid Merzouk

22 Dec, 2022

A site heatmap is a data visualization technique that shows how visitors interact with a site using color codes. We live in an era of a competitive digital world

Each site competes with others for traffic, acquisition, retention and conversion of users into customers. Thus, it becomes important for site managers to know the needs and requirements of their users.

Tools such as Google Analytics, Search Console, Majestic and others provide a visual representation of user behavior patterns on websites. They provide important information such as the total number of sessions, session time, time spent on site, rate bounce rate, exit rate and more.

However, there was a need for a clearer understanding of user behavior, which led to the creation of heat maps. A heat map is used to determine user activity in terms of their behavior on websites. With heat maps, site managers can easily understand the needs of their audience.

Today, in this article, we will discuss popular heatmap tools that can be attached to your website.

Why is it important for marketers to track heatmaps?

Heatmaps are a great way to see where visitors are clicking on your site. This can help identify any design issues with your site. But most importantly, it can help you improve the conversion of your web pages.

It provides valuable information (in the form of graphical color codes) about pages that are performing well or need improvement. You can determine which links are performing poorly.

You can also prioritize these links and consider removing low-performing links.

Different types of heat maps

There are different types of heat maps that you can track. Let's take a closer look at each type and how they can be used to increase your conversion rate.

Heatmaps for click tracking

The first type of heatmap is called a click heatmap. A heat map of clicks shows which links lead to certain pages. It helps you determine why your visitors go to certain pages.

For example, you may notice that many of your visitors click on the "Contact Us" link. Maybe it's because it's the only prominent link on your main page. You can then work on improving the visibility of other navigation links.

Scrolling cards

Scroll heatmaps let you see how far visitors scroll down your site's pages and how many people reach the bottom or middle of the page.

You will learn where to place the most important content on your pages, such as a buy button or a discount banner.

Mouse Tracking Heatmaps

The third type of heatmap you can track is the mouse-tracking heatmap. It shows where your visitors are clicking and will help you identify any design issues with your site.

For example, if you notice that your visitors are constantly clicking on the same areas of your site, you should reconsider those areas.

Attention cards

The last type of heat map you can track is the attention map. An attention map shows where visitors are looking on your site. You can do this by placing "view ad", "learn more", "buy now" and other similar links anywhere on your site.

You can then track where your visitors click on those links. This will show you which areas of your website are getting the most attention.

Hotjar

Hotjar has powerful heat maps to understand how people behave and use your site. They will help you see what people do after they land on your web pages, based on which you can make adjustments to your front end.

The goal is to make every session more interactive and immersive for your users. Heatmaps by Hotjar primarily provides a color representation of website elements based on how they interact with the audience.

This helps site owners figure out the details that hooked viewers and help them understand what part of the site is not as relevant to the audience.

Hotjar allows you to set an unlimited number of heatmaps that can be clicked, quickly scrolled and moved around. These heatmaps can be compared to others over time and combined to better understand user behavior.

Over 7.5 billion users around the world use the heat maps provided by Hotjar in one form or another. The data obtained through heatmaps is ultimately used to improve the site through A/B testing, updating important content, restructuring web pages and replacing main links and buttons to create a better user experience.

Hotjar clients include major internet players such as Adobe, Nintendo, Decathlon, Hubspot and Panasonic are ultimately used to improve the site through A/B testing, updating important content, restructuring web pages, replacing primary links and buttons to create a better user experience.

Hotjar clients include major internet players such as Adobe, Nintendo, Decathlon, Hubspot, Panasonic, Microsoft and many others.

Fresh Marketer

Freshmarketer is another fantastic site to help you visualize visitor clicks, scrolls and taps on websites. With the help of heat maps provided by Freshworks, you can identify the elements that grab your audience's attention and the components that distract them and thus create a seamless site experience.

Freshmarketer, just like its name, provides new and innovative heatmaps that perform much better than the millions of traditional heatmaps available on the market. You can view the data in real-time with the provided tools, unlike conventional heat maps where you have to wait for the data to be processed, wasting precious time and visitors.

Freshmarketer also provides segmented heatmaps to improve website optimization. You can capture and segment visitor interactions by geography, traffic sources and their devices.

This will help you create a more complete picture of your audience and give you the knowledge to personalize the experience for all segments.

In addition to heatmaps, fresh marketers offer a comprehensive sales and marketing solution that combines sales, marketing, customer interaction, chat and telephony capabilities in one solution powered by revolutionary AI technology. Now you can:

Attract the best leads with personalized messages
Engage your audience across multiple channels and platforms
Close deals faster than traditional methods with AI-powered analytics
Deliver a personalized experience with 360* customer context.

Mouse Flow

Mouseflow is known for structuring complex user behavior data, processing it and providing simple visual analysis through its heat mapping software.

The site boasts that it analyzes every page. It is a unique combination of 6 heatmap tools: click, scroll, attention, movement, geo and live. These tools will help you gauge how deeply users are scrolling and what content is driving conversions.

In addition, you can track the location of the user and his interaction with certain elements of the site, such as iframes, menus and banners. Mouseflow is a next-generation heatmap tool that provides everything that regular heatmaps do.

It also gives you deep insights, including a complete set of visualizations of user behavior data. Mouseflow unique and innovative feature called Friction Index has become a hit with users.

Once you've set up a heatmap, you'll be overwhelmed by the amount of color-coded data it generates.

The Friction Score is a computer-generated score for each element on your site and the lowest-scoring elements are the elements with the least interaction on your page. Therefore, they must be first.

Plerdy

The Plerdy name is synonymous with the heat map of websites in the community of experienced marketers, UX experts and SEO professionals. They rely on Plerdy to record clicks, hover, scrolls and other similar interactions on websites.

Plerdy is known to help them improve their conversion rates by providing data-driven software and tools completely free of charge.

These tools help you identify and eliminate bottlenecks on your site that are preventing conversions. With the help of the tools provided by Plerdy, you can also find flaws in the website design and thus change it to translate the user experience into a more personalized and interactive stage.

Heatmap tools from Plerdy include four main elements: Heatmap of site clicks, hot segments, site scroll map, mouse hover map, click path analysis, highlighted text tracking, cursor position map and automatic event synchronization with Google Analytics. Plerdy has received positive reviews since its inception in the heatmap vertical in the industry.

Most tech blogs rate it 4.5+ and it is trusted by companies such as SoftServe, Subaru, Honda, Huggies, Moyo and more.

Microsoft Clarity

Microsoft is one of the pioneers in the personal computing industry and has made fantastic strides in the digital space, making life easier for all of us.

Microsoft Clarity is yet another attempt to enable website owners to create a more personalized and interactive user experience. It's free, easy to set up and uses a tool that captures how real people use your site.

With Clarity in your arsenal, you can instantly generate heatmaps for all pages on your site and know where users click, what they like and what they ignore.

Clarity generates powerful analytics through elements like dead clicks, furious clicks and over-scrolling, turning problems into opportunities. Clarity services, namely: heat maps, session recordings, Insights and an easy connection to Google Analytics help to identify pain points on the site like never before.

Clarity users can now find areas of user frustration, bugs in the product that can ruin the overall user experience and potential issues with certain user groups.

Because Google Analytics is a general-purpose analytics tool used by bloggers and other businesses to test user behavior on a website, Clarity offers easy and seamless integration with Google Analytics for a richer experience. Clarity clients include well-known international organizations such as the World Health Organization, Hewlett Packard, Cinemark, Pizza Hut, Forbes and Steve Madden. like never before.

Heatmap

Heatmap.com is considered the most suitable for landing page optimization. With attractive pricing models, it is preferred by bloggers, individuals and small and medium digital companies.

Heatmaps capture user interactions including their location, browser and OS, as well as their actions on web pages. The collected data is then uploaded to the cloud for instant reporting on site owners' devices.

Heatmaps are also easy to install, taking just a minute to add simple JavaScript code to a website. Just add it and you're done. The tag from heatmaps.com is asynchronous and therefore will not slow down the page.

It works across all browsers, ajax navigation, and fixed elements and can even handle rendering differences across users. The tag is also customizable for site owners who want to customize it to suit their needs.

What makes Heatmap.com stand out from the crowd is its ability to transform massive data, break it down into small units that make sense and track them in real-time to create the best user experience and website performance.

Heatmap also use augmented reality to display data directly on pages, focusing on the most important data.

VWO

VWO heatmaps help you see how users are browsing your site, what grabs their attention, and what elements distract them. An outstanding visual representation of user interaction with a website allows users to easily identify strategic points for their digital business.

Dynamic Heatmaps by VWO innovative navigation mode allows site owners to view different pages while viewing data about the elements of those pages. This allows you to not only get all the necessary data but also put you in the place of the audience at the same time, allowing you to see your product from two points of view.

In addition to heat maps, VWO provides other types of maps. Click maps from VWO provide real-time data about the elements that visitors click on. This data can be used to identify key action points and thus remove parts that distract users.

Scroll Maps by VWO provide information about users scrolling through web pages. Scroll map data can ensure that users do not miss any important links and elements. Other VWO products include Click Area and Item Lists.

VWO heatmaps work continuously, providing real-time, cross-platform tracking data that can be downloaded and shared. Heatmaps are also customizable and you can add user behavior observations and insights to your heatmap.

Heatmaps are also customizable and you can add user behavior observations and insights to your heatmap.

Lucky Orange

Lucky Orange aims to make your pages as dynamic as your site by turning every page into a conversion machine. Lucky Orange provides dynamic analysis, item analysis, and segmentation like no other heat map on the market.

Lucky Orange is suitable for all types of businesses. With Lucky Orange, you can generate more leads by adjusting form fields and optimizing CTA placement to increase conversions. No matter what industry you are in agency, e-commerce or enterprise, Lucky Orange will be lucky for you.

With features like full tracking, efficient folding, shareable screenshots, comparison segments, visual customization and platform compatibility, Lucky Orange gives site owners complete freedom to build their custom heatmap that is as unique as your business. -idea.

Smartlook

Smartlook provides click, move and scroll heatmaps that allow users to get what they are looking for. With the help of heat maps provided by Smartlook and a combination of data from all three layers of these maps, site owners get an idea of where their site needs to go to increase conversions.

Smartlook is preferred over its competitors by providing historical data, visitor types, downloads and sharing, devices and segments, user privacy, and many other similar features.

This tool has quickly become a favorite for several companies and the list includes some big names. Smartlook also offers easy integration with multiple platforms and tools such as Intercom, Mixpanel, Zendesk, Google Analytics, Google Tag Manager, Magento, PrestaShop, Shopify, WordPress, etc.

Mouse Starts

MouseStats is not just a tool. Instead, it markets itself as a heatmapping package to help businesses small and large like Stack Exchange and Adidas optimize their profile in the best possible way.

MouseStats Heatmaps comes with responsive design support for a different user experience on every device. In addition to most desktop browsers, MouseStats heatmaps work and track mobile and tablet computers.

Generated reports are device specific and can be implemented to create different models for different device types. MouseStats provides movement heatmaps, click heatmaps, scroll heatmaps and attention heatmaps.

In addition to heat maps, the tool also offers visitor records, micro-surveys, and form analytics.

Inspectlet

The Inspectlet tracks user behavior on the site to prepare a set of data for site owners to use to create a personalized experience. They also record videos of visitors as they interact with the site.

With Inspectlet, you'll learn and see exactly what your users are doing on your site and how they feel when they interact with your content. This boosts conversions and helps you understand their mindset and use it to develop a strategy to reach your business.-goals.

Inspectlet offers features such as powerful filtering and funnels analysis, you can even view the records of people who added items to their cart but didn't proceed to checkout.

Conversion funnels allow you to select a series of pages leading to a goal, track how users move through those pages and find the exact pain points in the user journey.

PTengine

PTengine collects data from all sources and then analyzes your site from all angles. The PTengine report includes a real-time overview of website performance using a range of analysis tools such as funnels, page groups, campaigns, traffic sources and more.

You can even go deeper into the analysis with the advanced steps provided by the tools. Segment your viewers based on their geolocation, age groups and devices and even create your custom filter.

There is no coding required, which makes PTengine very easy and convenient to use. Simple clicks and even simpler reports will help you monitor your site's performance without much hassle.

Conclusion

Every website requires updating and upgrading due to the dynamic nature of the Internet. You cannot rely on age content to convert modern users. And there is no better way to understand user behavior than to be able to see their activity in your online store.

The heat maps listed in the article are the best in the industry. You can connect any of them to your site and monitor user behavior, move all the necessary elements to the most active part of the page and remove the rest that leads to user frustration.

By following a disciplined process of incorporating heat map datasets into your online business strategy, you will turn hundreds into millions.